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		<title>The Adify Blog</title>
		<link>http://adify.com/blog/</link>
		

		
		<item>
			<title>Targeting, fear and reality</title>
			<link>http://adify.com/targeting-fear-and-reality/</link>
			
			<pubDate>Wed, 11 Aug 2010 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/targeting-fear-and-reality/</guid>
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		<item>
			<title>Know your networks</title>
			<link>http://adify.com/know-your-networks/</link>
			
			<pubDate>Tue, 27 Jul 2010 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/know-your-networks/</guid>
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		<item>
			<title>Release 5.2 is here!</title>
			<link>http://adify.com/release-5-2-is-here/</link>
			
			<pubDate>Mon, 12 Jul 2010 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/release-5-2-is-here/</guid>
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		<item>
			<title>Can machines build brands?</title>
			<link>http://adify.com/can-machines-build-brands/</link>
			
			<pubDate>Tue, 15 Jun 2010 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/can-machines-build-brands/</guid>
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		<item>
			<title>Adify Joins Elite Group of MRC-Accredited Companies</title>
			<link>http://adify.com/adify-joins-elite-group-of-mrc-accredited-companies/</link>
			
			<pubDate>Wed, 02 Jun 2010 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/adify-joins-elite-group-of-mrc-accredited-companies/</guid>
		</item>
		
		<item>
			<title>Plug-and-Play Online Video Monetization: Adify Launches VAST 2.0 Support</title>
			<link>http://adify.com/plug-and-play-online-video-monetization-adify-launches-vast-2-0-support/</link>
			
			<pubDate>Thu, 27 May 2010 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/plug-and-play-online-video-monetization-adify-launches-vast-2-0-support/</guid>
		</item>
		
		<item>
			<title>The Concept of Customer Intimacy</title>
			<link>http://adify.com/the-concept-of-customer-intimacy/</link>
			
			<pubDate>Mon, 24 May 2010 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/the-concept-of-customer-intimacy/</guid>
		</item>
		
		<item>
			<title>Internet Audience Fragmentation Leads to Better Advertising Performance?</title>
			<link>http://adify.com/internet-audience-fragmentation-leads-to-better-advertising-performance/</link>
			
			<pubDate>Fri, 21 May 2010 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/internet-audience-fragmentation-leads-to-better-advertising-performance/</guid>
		</item>
		
		<item>
			<title>Why Facebook Can Be Risky For Brands</title>
			<link>http://adify.com/why-facebook-can-be-risky-for-brands/</link>
			
			<pubDate>Thu, 20 May 2010 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/why-facebook-can-be-risky-for-brands/</guid>
		</item>
		
		<item>
			<title>Samosa Digital is First to Connect Advertisers with South Asian Americans</title>
			<link>http://adify.com/samosa-digital-is-first-to-connect-advertisers-with-south-asian-americans/</link>
			
			<pubDate>Wed, 19 May 2010 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/samosa-digital-is-first-to-connect-advertisers-with-south-asian-americans/</guid>
		</item>
		
		<item>
			<title>Online Display Ad Market Rebounds, According to comScore </title>
			<link>http://adify.com/online-display-ad-market-rebounds-according-to-comscore/</link>
			
			<pubDate>Thu, 13 May 2010 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/online-display-ad-market-rebounds-according-to-comscore/</guid>
		</item>
		
		<item>
			<title>Above The Fold</title>
			<link>http://adify.com/above-the-fold/</link>
			
			<pubDate>Wed, 12 May 2010 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/above-the-fold/</guid>
		</item>
		
		<item>
			<title>Place Ads Where People Spend Their Time on the Web Page</title>
			<link>http://adify.com/place-ads-where-people-spend-their-time-on-the-web-page/</link>
			
			<pubDate>Fri, 07 May 2010 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/place-ads-where-people-spend-their-time-on-the-web-page/</guid>
		</item>
		
		<item>
			<title>Peer Influence and the 80-20 Rule</title>
			<link>http://adify.com/peer-influence-and-the-80-20-rule/</link>
			
			<pubDate>Tue, 27 Apr 2010 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/peer-influence-and-the-80-20-rule/</guid>
		</item>
		
		<item>
			<title>Premium Ad Inventory…Brand or Quality?</title>
			<link>http://adify.com/premium-ad-inventory-brand-or-quality/</link>
			
			<pubDate>Tue, 27 Apr 2010 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/premium-ad-inventory-brand-or-quality/</guid>
		</item>
		
		<item>
			<title>Time to rethink your pricey TV spot</title>
			<link>http://adify.com/time-to-rethink-your-pricey-tv-spot/</link>
			
			<pubDate>Tue, 27 Apr 2010 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/time-to-rethink-your-pricey-tv-spot/</guid>
		</item>
		
		<item>
			<title>Behavioral Targeting, Not for the Faint of Heart</title>
			<link>http://adify.com/behavioral-targeting-not-for-the-faint-of-heart/</link>
			
			<pubDate>Tue, 27 Apr 2010 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/behavioral-targeting-not-for-the-faint-of-heart/</guid>
		</item>
		
		<item>
			<title>Digital Throttle launches</title>
			<link>http://adify.com/digital-throttle-launches/</link>
			
			<pubDate>Mon, 26 Apr 2010 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/digital-throttle-launches/</guid>
		</item>
		
		<item>
			<title>Is Word-Of-Mouth the Same in the Digital World?</title>
			<link>http://adify.com/is-word-of-mouth-the-same-in-the-digital-world/</link>
			
			<pubDate>Tue, 20 Apr 2010 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/is-word-of-mouth-the-same-in-the-digital-world/</guid>
		</item>
		
		<item>
			<title>Is Facebook the right place for brands?</title>
			<link>http://adify.com/is-facebook-the-right-place-for-brands/</link>
			
			<pubDate>Fri, 16 Apr 2010 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/is-facebook-the-right-place-for-brands/</guid>
		</item>
		
		<item>
			<title>Transparency Means Trust</title>
			<link>http://adify.com/transparency-means-trust/</link>
			
			<pubDate>Thu, 15 Apr 2010 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/transparency-means-trust/</guid>
		</item>
		
		<item>
			<title>Make it scale</title>
			<link>http://adify.com/Make-it-scale/</link>
			
			<pubDate>Wed, 24 Mar 2010 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/Make-it-scale/</guid>
		</item>
		
		<item>
			<title>Privacy and What Advertisers Want to Know</title>
			<link>http://adify.com/privacy-and-what-advertisers-want-to-know/</link>
			
			<pubDate>Tue, 23 Mar 2010 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/privacy-and-what-advertisers-want-to-know/</guid>
		</item>
		
		<item>
			<title>How to ruin your credibility with customers in 4 easy steps</title>
			<link>http://adify.com/how-to-ruin-your-credibility-with-customers-in-4-easy-steps/</link>
			
			<pubDate>Mon, 22 Mar 2010 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/how-to-ruin-your-credibility-with-customers-in-4-easy-steps/</guid>
		</item>
		
		<item>
			<title>Testing for Malware and Deceptive Ads</title>
			<link>http://adify.com/testing-for-malware-and-deceptive-ads/</link>
			
			<pubDate>Mon, 22 Mar 2010 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/testing-for-malware-and-deceptive-ads/</guid>
		</item>
		
		<item>
			<title>Reconciling Performance and Privacy</title>
			<link>http://adify.com/reconciling-performance-and-privacy/</link>
			
			<pubDate>Thu, 04 Mar 2010 00:00:00 -0600</pubDate>
			
			
			<guid>http://adify.com/reconciling-performance-and-privacy/</guid>
		</item>
		
		<item>
			<title>A Dirty Secret, A Double Life: Part 3</title>
			<link>http://adify.com/a-dirty-secret-a-double-life-part-3/</link>
			
			<pubDate>Tue, 23 Feb 2010 00:00:00 -0600</pubDate>
			
			
			<guid>http://adify.com/a-dirty-secret-a-double-life-part-3/</guid>
		</item>
		
		<item>
			<title>A Dirty Secret, A Double Life: Part 2</title>
			<link>http://adify.com/a-dirty-secret-a-double-life-part-2/</link>
			
			<pubDate>Tue, 23 Feb 2010 00:00:00 -0600</pubDate>
			
			
			<guid>http://adify.com/a-dirty-secret-a-double-life-part-2/</guid>
		</item>
		
		<item>
			<title>A Dirty Secret, A Double Life: Part 1</title>
			<link>http://adify.com/a-dirty-secret-a-double-life-part/</link>
			
			<pubDate>Mon, 22 Feb 2010 00:00:00 -0600</pubDate>
			
			
			<guid>http://adify.com/a-dirty-secret-a-double-life-part/</guid>
		</item>
		
		<item>
			<title>Creating Value When the Supply is Endless</title>
			<link>http://adify.com/creating-value-when-the-supply-is-endless/</link>
			
			<pubDate>Tue, 09 Feb 2010 00:00:00 -0600</pubDate>
			
			
			<guid>http://adify.com/creating-value-when-the-supply-is-endless/</guid>
		</item>
		
		<item>
			<title>Social Media Audiences: Rent vs. Buy; Build vs. Collect</title>
			<link>http://adify.com/social-media-audiences-rent-vs-buy-build-vs-collect/</link>
			
			<pubDate>Fri, 22 Jan 2010 00:00:00 -0600</pubDate>
			
			
			<guid>http://adify.com/social-media-audiences-rent-vs-buy-build-vs-collect/</guid>
		</item>
		
		<item>
			<title>The Case for Display Ads Online</title>
			<link>http://adify.com/the-case-for-display-ads-online/</link>
			
			<pubDate>Tue, 12 Jan 2010 00:00:00 -0600</pubDate>
			
			
			<guid>http://adify.com/the-case-for-display-ads-online/</guid>
		</item>
		
		<item>
			<title>Get What You Pay For</title>
			<link>http://adify.com/get-what-you-pay-for/</link>
			
			<pubDate>Tue, 12 Jan 2010 00:00:00 -0600</pubDate>
			
			
			<guid>http://adify.com/get-what-you-pay-for/</guid>
		</item>
		
		<item>
			<title>Facebook ISN'T the only answer when it comes to online communities</title>
			<link>http://adify.com/facebook-isn-t-the-only-answer-when-it-comes-to-online-communities/</link>
			
			<pubDate>Sat, 19 Dec 2009 00:00:00 -0600</pubDate>
			
			
			<guid>http://adify.com/facebook-isn-t-the-only-answer-when-it-comes-to-online-communities/</guid>
		</item>
		
		<item>
			<title>Aligning Publisher and Agency Incentives</title>
			<link>http://adify.com/aligning-publisher-and-agency-incentives/</link>
			
			<pubDate>Thu, 17 Dec 2009 00:00:00 -0600</pubDate>
			
			
			<guid>http://adify.com/aligning-publisher-and-agency-incentives/</guid>
		</item>
		
		<item>
			<title>Custom Campaigns and Publisher Innovation</title>
			<link>http://adify.com/custom-campaigns-and-publisher-innovation-2/</link>
			
			<pubDate>Tue, 01 Dec 2009 00:00:00 -0600</pubDate>
			
			
			<guid>http://adify.com/custom-campaigns-and-publisher-innovation-2/</guid>
		</item>
		
		<item>
			<title>Release 4.3 is here</title>
			<link>http://adify.com/release-4-3-is-here/</link>
			
			<pubDate>Mon, 16 Nov 2009 00:00:00 -0600</pubDate>
			
			
			<guid>http://adify.com/release-4-3-is-here/</guid>
		</item>
		
		<item>
			<title>There’s more to just reach…</title>
			<link>http://adify.com/there-s-more-to-just-reach/</link>
			
			<pubDate>Thu, 12 Nov 2009 00:00:00 -0600</pubDate>
			
			
			<guid>http://adify.com/there-s-more-to-just-reach/</guid>
		</item>
		
		<item>
			<title>Are Vertical Ad Networks the New Portal?</title>
			<link>http://adify.com/are-vertical-ad-networks-the-new-portal/</link>
			
			<pubDate>Wed, 04 Nov 2009 00:00:00 -0600</pubDate>
			
			
			<guid>http://adify.com/are-vertical-ad-networks-the-new-portal/</guid>
		</item>
		
		<item>
			<title>Protecting Publisher Rates Starts with Educating Media Buyers</title>
			<link>http://adify.com/protecting-publisher-rates-starts-with-educating-media-buyers/</link>
			
			<pubDate>Wed, 28 Oct 2009 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/protecting-publisher-rates-starts-with-educating-media-buyers/</guid>
		</item>
		
		<item>
			<title>Hotchalk on the Rise</title>
			<link>http://adify.com/hotchalk-on-the-rise/</link>
			
			<pubDate>Tue, 27 Oct 2009 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/hotchalk-on-the-rise/</guid>
		</item>
		
		<item>
			<title>Display Revenue Rebound</title>
			<link>http://adify.com/display-revenue-rebound/</link>
			
			<pubDate>Mon, 26 Oct 2009 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/display-revenue-rebound/</guid>
		</item>
		
		<item>
			<title>Creative Counts</title>
			<link>http://adify.com/creative-counts/</link>
			
			<pubDate>Wed, 21 Oct 2009 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/creative-counts/</guid>
		</item>
		
		<item>
			<title>Release 4.2 is here</title>
			<link>http://adify.com/release-4-2-is-here/</link>
			
			<pubDate>Mon, 19 Oct 2009 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/release-4-2-is-here/</guid>
		</item>
		
		<item>
			<title>Call The Other Guy When You're Ready to Compromise</title>
			<link>http://adify.com/call-the-other-guy-when-you-re-ready-to-compromise/</link>
			
			<pubDate>Tue, 13 Oct 2009 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/call-the-other-guy-when-you-re-ready-to-compromise/</guid>
		</item>
		
		<item>
			<title>Quality Counts</title>
			<link>http://adify.com/quality-counts/</link>
			
			<pubDate>Tue, 13 Oct 2009 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/quality-counts/</guid>
		</item>
		
		<item>
			<title>Transparency Can Defeat Invisibility</title>
			<link>http://adify.com/transparency-can-defeat-invisibility/</link>
			
			<pubDate>Mon, 12 Oct 2009 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/transparency-can-defeat-invisibility/</guid>
		</item>
		
		<item>
			<title>Demand Side Ad Networks Offer Insight on Vertical Ad Networks</title>
			<link>http://adify.com/demand-side-ad-networks-offer-insight-on-vertical-ad-networks/</link>
			
			<pubDate>Mon, 12 Oct 2009 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/demand-side-ad-networks-offer-insight-on-vertical-ad-networks/</guid>
		</item>
		
		<item>
			<title>Whoever Runs the Network, It's All About Quality</title>
			<link>http://adify.com/whoever-runs-the-network-it-s-all-about-quality/</link>
			
			<pubDate>Fri, 09 Oct 2009 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/whoever-runs-the-network-it-s-all-about-quality/</guid>
		</item>
		
		<item>
			<title>Dennis Publishing Launches IT Focused Vertical Ad Network</title>
			<link>http://adify.com/dennis-publishing-launches-it-focused-vertical-ad-network/</link>
			
			<pubDate>Thu, 08 Oct 2009 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/dennis-publishing-launches-it-focused-vertical-ad-network/</guid>
		</item>
		
		<item>
			<title>Print Publishers Looking for Premium Online Network Solution</title>
			<link>http://adify.com/print-publishers-looking-for-premium-online-network-solution/</link>
			
			<pubDate>Wed, 07 Oct 2009 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/print-publishers-looking-for-premium-online-network-solution/</guid>
		</item>
		
		<item>
			<title>You name it - There’s a network for that.</title>
			<link>http://adify.com/you-name-it-there-s-a-network-for-that/</link>
			
			<pubDate>Tue, 06 Oct 2009 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/you-name-it-there-s-a-network-for-that/</guid>
		</item>
		
		<item>
			<title>Candy is King!</title>
			<link>http://adify.com/candy-is-king/</link>
			
			<pubDate>Fri, 02 Oct 2009 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/candy-is-king/</guid>
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			<title>Kill The CPM? Let’s Take a Closer Look…</title>
			<link>http://adify.com/kill-the-cpm-let-s-take-a-closer-look/</link>
			
			<pubDate>Thu, 01 Oct 2009 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/kill-the-cpm-let-s-take-a-closer-look/</guid>
		</item>
		
		<item>
			<title>Replace Old-School Tear Sheets with New School Mockups and Site Transparency</title>
			<link>http://adify.com/replace-old-school-tear-sheets-with-new-school-mockups-and-site-transparency/</link>
			
			<pubDate>Wed, 30 Sep 2009 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/replace-old-school-tear-sheets-with-new-school-mockups-and-site-transparency/</guid>
		</item>
		
		<item>
			<title>All Advertising and Ad Networks Should Not Be Treated Equally</title>
			<link>http://adify.com/all-advertising-and-ad-networks-should-not-be-treated-equally/</link>
			
			<pubDate>Tue, 22 Sep 2009 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/all-advertising-and-ad-networks-should-not-be-treated-equally/</guid>
		</item>
		
		<item>
			<title>Troubleshooting Post-Click and Post-Impression Discrepancies</title>
			<link>http://adify.com/troubleshooting-post-click-and-post-impression-discrepancies/</link>
			
			<pubDate>Wed, 16 Sep 2009 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/troubleshooting-post-click-and-post-impression-discrepancies/</guid>
		</item>
		
		<item>
			<title>Why Cox bought Adify</title>
			<link>http://adify.com/why-cox-bought-adify/</link>
			
			<pubDate>Wed, 02 Sep 2009 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/why-cox-bought-adify/</guid>
		</item>
		
		<item>
			<title>Vertical ad networks are worth the hype</title>
			<link>http://adify.com/vertical-ad-networks-are-worth-the-hype/</link>
			
			<pubDate>Mon, 31 Aug 2009 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/vertical-ad-networks-are-worth-the-hype/</guid>
		</item>
		
		<item>
			<title>Marketing works, but maybe not how you think...</title>
			<link>http://adify.com/marketing-works-but-maybe-not-how-you-think/</link>
			
			<pubDate>Fri, 28 Aug 2009 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/marketing-works-but-maybe-not-how-you-think/</guid>
		</item>
		
		<item>
			<title>Call Off the Ad Network Apocalypse!</title>
			<link>http://adify.com/call-off-the-ad-network-apocalypse/</link>
			
			<pubDate>Thu, 27 Aug 2009 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/call-off-the-ad-network-apocalypse/</guid>
		</item>
		
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			<title>Ready for Video?</title>
			<link>http://adify.com/ready-for-video/</link>
			
			<pubDate>Thu, 27 Aug 2009 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/ready-for-video/</guid>
		</item>
		
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			<title>CPMS Up or Holding Steady According to New Adify Data</title>
			<link>http://adify.com/cpms-up-or-holding-steady-according-to-new-adify-data/</link>
			
			<pubDate>Wed, 19 Aug 2009 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/cpms-up-or-holding-steady-according-to-new-adify-data/</guid>
		</item>
		
		<item>
			<title>Black Friday is Coming – Start Your Advertising Engines</title>
			<link>http://adify.com/black-friday-is-coming-start-your-advertising-engines/</link>
			
			<pubDate>Fri, 07 Aug 2009 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/black-friday-is-coming-start-your-advertising-engines/</guid>
		</item>
		
		<item>
			<title>What should you do if someone clicks?</title>
			<link>http://adify.com/what-should-you-do-if-someone-clicks/</link>
			
			<pubDate>Mon, 03 Aug 2009 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/what-should-you-do-if-someone-clicks/</guid>
		</item>
		
		<item>
			<title>More on why the click is a false prophet for online advertising </title>
			<link>http://adify.com/more-on-why-the-click-is-a-false-prophet-for-online-advertising/</link>
			
			<pubDate>Mon, 03 Aug 2009 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/more-on-why-the-click-is-a-false-prophet-for-online-advertising/</guid>
		</item>
		
		<item>
			<title>Movin’ On Up – Adify Media Moves Up in Network Ranking by comScore for Online Buying Power</title>
			<link>http://adify.com/movin-on-up-adify-media-moves-up-in-network-ranking-by-comscore-for-online-buying-power/</link>
			
			<pubDate>Fri, 31 Jul 2009 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/movin-on-up-adify-media-moves-up-in-network-ranking-by-comscore-for-online-buying-power/</guid>
		</item>
		
		<item>
			<title>Disney and CBS Turn to Science to Improve Online Advertising</title>
			<link>http://adify.com/disney-and-cbs-turn-to-science-to-improve-online-advertising/</link>
			
			<pubDate>Mon, 27 Jul 2009 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/disney-and-cbs-turn-to-science-to-improve-online-advertising/</guid>
		</item>
		
		<item>
			<title>Where is Advertising Spending Going?</title>
			<link>http://adify.com/where-is-advertising-spending-going/</link>
			
			<pubDate>Thu, 23 Jul 2009 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/where-is-advertising-spending-going/</guid>
		</item>
		
		<item>
			<title>Media Decision Makers Optimistic for an Online Ad Rebound</title>
			<link>http://adify.com/media-decision-makers-optimistic-for-an-online-ad-rebound/</link>
			
			<pubDate>Thu, 23 Jul 2009 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/media-decision-makers-optimistic-for-an-online-ad-rebound/</guid>
		</item>
		
		<item>
			<title>Remembering David Ogilvy</title>
			<link>http://adify.com/remembering-david-ogilvy/</link>
			
			<pubDate>Wed, 22 Jul 2009 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/remembering-david-ogilvy/</guid>
		</item>
		
		<item>
			<title>Increasing the Effectiveness of My Online Advertising Campaign</title>
			<link>http://adify.com/increasing-the-effectiveness-of-my-online-advertising-campaign/</link>
			
			<pubDate>Thu, 09 Jul 2009 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/increasing-the-effectiveness-of-my-online-advertising-campaign/</guid>
		</item>
		
		<item>
			<title>New Ad Effectiveness Formula Needs One More Variable</title>
			<link>http://adify.com/new-ad-effectiveness-formula-needs-one-more-variable/</link>
			
			<pubDate>Wed, 08 Jul 2009 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/new-ad-effectiveness-formula-needs-one-more-variable/</guid>
		</item>
		
		<item>
			<title>Ads I WANT to see…</title>
			<link>http://adify.com/ads-i-want-to-see/</link>
			
			<pubDate>Thu, 25 Jun 2009 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/ads-i-want-to-see/</guid>
		</item>
		
		<item>
			<title>Blind vs. Transparent: Making the Distinction Clear  </title>
			<link>http://adify.com/blind-vs-transparent-making-the-distinction-clear/</link>
			
			<pubDate>Thu, 25 Jun 2009 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/blind-vs-transparent-making-the-distinction-clear/</guid>
		</item>
		
		<item>
			<title>Awareness and Engagement is delivered by great creative on vertical ad networks.</title>
			<link>http://adify.com/awareness-and-engagement-is-delivered-by-great-creative-on-vertical-ad-networks/</link>
			
			<pubDate>Wed, 24 Jun 2009 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/awareness-and-engagement-is-delivered-by-great-creative-on-vertical-ad-networks/</guid>
		</item>
		
		<item>
			<title>Improve sell through rates with inventory forecasting tools</title>
			<link>http://adify.com/improve-sell-through-rates-with-inventory-forecasting-tools/</link>
			
			<pubDate>Mon, 15 Jun 2009 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/improve-sell-through-rates-with-inventory-forecasting-tools/</guid>
		</item>
		
		<item>
			<title>Verified by Google: Engagement is the next big thing…</title>
			<link>http://adify.com/verified-by-google-engagement-is-the-next-big-thing/</link>
			
			<pubDate>Thu, 11 Jun 2009 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/verified-by-google-engagement-is-the-next-big-thing/</guid>
		</item>
		
		<item>
			<title>Adify Media Ranked a Top Network by comScore for Audience Buying Power - Why You Should Care</title>
			<link>http://adify.com/adify-media-ranked-a-top-network-by-comscore-for-audience-buying-power-why-you-should-care/</link>
			
			<pubDate>Thu, 11 Jun 2009 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/adify-media-ranked-a-top-network-by-comscore-for-audience-buying-power-why-you-should-care/</guid>
		</item>
		
		<item>
			<title>Adify Water Cooler - What is the best way for an advertiser to measure the impact of online advertising?</title>
			<link>http://adify.com/adify-water-cooler-what-is-the-best-way-for-an-advertiser-to-measure-the-impact-of-online-advertising/</link>
			
			<pubDate>Wed, 10 Jun 2009 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/adify-water-cooler-what-is-the-best-way-for-an-advertiser-to-measure-the-impact-of-online-advertising/</guid>
		</item>
		
		<item>
			<title>Increase Your Network  By Customizing Your Application Flow</title>
			<link>http://adify.com/increase-your-network-by-customizing-your-application-flow/</link>
			
			<pubDate>Thu, 28 May 2009 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/increase-your-network-by-customizing-your-application-flow/</guid>
		</item>
		
		<item>
			<title>How can I make more money from my ad network?</title>
			<link>http://adify.com/how-can-i-make-more-money-from-my-ad-network/</link>
			
			<pubDate>Wed, 20 May 2009 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/how-can-i-make-more-money-from-my-ad-network/</guid>
		</item>
		
		<item>
			<title>How can I make more money from my vertical ad network? </title>
			<link>http://adify.com/how-can-i-make-more-money-from-my-vertical-ad-network/</link>
			
			<pubDate>Mon, 18 May 2009 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/how-can-i-make-more-money-from-my-vertical-ad-network/</guid>
		</item>
		
		<item>
			<title>Behind the Scenes: Localizing Adify</title>
			<link>http://adify.com/behind-the-scenes-localizing-adify/</link>
			
			<pubDate>Thu, 30 Apr 2009 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/behind-the-scenes-localizing-adify/</guid>
		</item>
		
		<item>
			<title>Adify Media for Advertisers – Top 5 Differences with other Ad Networks</title>
			<link>http://adify.com/adify-media-for-advertisers-top-5-differences-with-other-ad-networks/</link>
			
			<pubDate>Tue, 28 Apr 2009 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/adify-media-for-advertisers-top-5-differences-with-other-ad-networks/</guid>
		</item>
		
		<item>
			<title>Tough economic conditions lead to better digital planning and buying or, do they?</title>
			<link>http://adify.com/tough-economic-conditions-lead-to-better-digital-planning-and-buying-or-do-they/</link>
			
			<pubDate>Mon, 27 Apr 2009 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/tough-economic-conditions-lead-to-better-digital-planning-and-buying-or-do-they/</guid>
		</item>
		
		<item>
			<title>The Little Features Matter Too</title>
			<link>http://adify.com/the-little-features-matter-too/</link>
			
			<pubDate>Mon, 27 Apr 2009 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/the-little-features-matter-too/</guid>
		</item>
		
		<item>
			<title>Adify Media for Adify Network Builders – Top 5 Differences with other Ad Networks</title>
			<link>http://adify.com/adify-media-for-adify-network-builders-top-5-differences-with-other-ad-networks/</link>
			
			<pubDate>Mon, 27 Apr 2009 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/adify-media-for-adify-network-builders-top-5-differences-with-other-ad-networks/</guid>
		</item>
		
		<item>
			<title>Northwestern Report on Ad Networks: 50 Cents or 50 bucks?</title>
			<link>http://adify.com/northwestern-report-on-ad-networks-50-cents-or-50-bucks/</link>
			
			<pubDate>Thu, 23 Apr 2009 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/northwestern-report-on-ad-networks-50-cents-or-50-bucks/</guid>
		</item>
		
		<item>
			<title>Announcing Release 4.1 of the Adify Platform</title>
			<link>http://adify.com/announcing-release-4-1-of-the-adify-platform/</link>
			
			<pubDate>Wed, 22 Apr 2009 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/announcing-release-4-1-of-the-adify-platform/</guid>
		</item>
		
		<item>
			<title>Autotrader.com launches Autotrader.com Access</title>
			<link>http://adify.com/autotrader-com-launches-autotrader-com-access/</link>
			
			<pubDate>Mon, 20 Apr 2009 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/autotrader-com-launches-autotrader-com-access/</guid>
		</item>
		
		<item>
			<title>The Financial Times announces Adify deal</title>
			<link>http://adify.com/the-financial-times-announces-adify-deal/</link>
			
			<pubDate>Mon, 20 Apr 2009 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/the-financial-times-announces-adify-deal/</guid>
		</item>
		
		<item>
			<title>Golf Audience Network launches promoting The Masters</title>
			<link>http://adify.com/golf-audience-network-launches-promoting-the-masters-2/</link>
			
			<pubDate>Wed, 25 Mar 2009 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/golf-audience-network-launches-promoting-the-masters-2/</guid>
		</item>
		
		<item>
			<title>Inventory Forecasting and Walking the Other Way</title>
			<link>http://adify.com/inventory-forecasting-and-walking-the-other-way/</link>
			
			<pubDate>Wed, 25 Mar 2009 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/inventory-forecasting-and-walking-the-other-way/</guid>
		</item>
		
		<item>
			<title>New Insights into the Agency Mind</title>
			<link>http://adify.com/new-insights-into-the-agency-mind/</link>
			
			<pubDate>Wed, 25 Mar 2009 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/new-insights-into-the-agency-mind/</guid>
		</item>
		
		<item>
			<title>Gourmet Ad’s Benjamin Christie shares tips on ADOTAS</title>
			<link>http://adify.com/gourmet-ad-s-benjamin-christie-shares-tips-on-adotas/</link>
			
			<pubDate>Mon, 23 Mar 2009 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/gourmet-ad-s-benjamin-christie-shares-tips-on-adotas/</guid>
		</item>
		
		<item>
			<title>Adify in Australia</title>
			<link>http://adify.com/adify-in-australia/</link>
			
			<pubDate>Tue, 17 Mar 2009 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/adify-in-australia/</guid>
		</item>
		
		<item>
			<title>Portals Trending Downward in Razorfish Annual Report</title>
			<link>http://adify.com/portals-trending-downward-in-razorfish-annual-report/</link>
			
			<pubDate>Thu, 12 Mar 2009 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/portals-trending-downward-in-razorfish-annual-report/</guid>
		</item>
		
		<item>
			<title>Adify's Kaufman Dishes on Displacement of Networks</title>
			<link>http://adify.com/adify-s-kaufman-dishes-on-displacement-of-networks/</link>
			
			<pubDate>Tue, 10 Mar 2009 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/adify-s-kaufman-dishes-on-displacement-of-networks/</guid>
		</item>
		
		<item>
			<title>Art is Back: Can Creativity Save Us?</title>
			<link>http://adify.com/art-is-back-can-creativity-save-us/</link>
			
			<pubDate>Tue, 10 Mar 2009 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/art-is-back-can-creativity-save-us/</guid>
		</item>
		
		<item>
			<title>Release 4.0 Highlight -- Share of Network</title>
			<link>http://adify.com/release-4-0-highlight-share-of-network/</link>
			
			<pubDate>Tue, 10 Mar 2009 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/release-4-0-highlight-share-of-network/</guid>
		</item>
		
		<item>
			<title>Release 4.0 Highlight: Post-Impression Tracking</title>
			<link>http://adify.com/release-4-0-highlight-post-impression-tracking/</link>
			
			<pubDate>Mon, 09 Mar 2009 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/release-4-0-highlight-post-impression-tracking/</guid>
		</item>
		
		<item>
			<title>Release 4.0 Highlight – Interaction Tracking</title>
			<link>http://adify.com/release-4-0-highlight-interaction-tracking/</link>
			
			<pubDate>Mon, 09 Mar 2009 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/release-4-0-highlight-interaction-tracking/</guid>
		</item>
		
		<item>
			<title>Release 4.0 Highlight -- Publisher Dashboard</title>
			<link>http://adify.com/release-4-0-highlight-publisher-dashboard/</link>
			
			<pubDate>Sun, 08 Mar 2009 00:00:00 -0600</pubDate>
			
			
			<guid>http://adify.com/release-4-0-highlight-publisher-dashboard/</guid>
		</item>
		
		<item>
			<title>Can’t We All Just Get Along?</title>
			<link>http://adify.com/can-t-we-all-just-get-along/</link>
			
			<pubDate>Fri, 06 Mar 2009 00:00:00 -0600</pubDate>
			
			
			<guid>http://adify.com/can-t-we-all-just-get-along/</guid>
		</item>
		
		<item>
			<title>Adify Ad Ops cited with comScore Study</title>
			<link>http://adify.com/adify-ad-ops-cited-with-comscore-study/</link>
			
			<pubDate>Thu, 05 Mar 2009 00:00:00 -0600</pubDate>
			
			
			<guid>http://adify.com/adify-ad-ops-cited-with-comscore-study/</guid>
		</item>
		
		<item>
			<title>Waste Not, Want Not? Better Think About Ad Ops</title>
			<link>http://adify.com/waste-not-want-not-better-think-about-ad-ops/</link>
			
			<pubDate>Thu, 05 Mar 2009 00:00:00 -0600</pubDate>
			
			
			<guid>http://adify.com/waste-not-want-not-better-think-about-ad-ops/</guid>
		</item>
		
		<item>
			<title>SmartMoney is…Smart: How Cutting Ad Spaces Can Increase Revenue</title>
			<link>http://adify.com/smartmoney-is-smart-how-cutting-ad-spaces-can-increase-revenue/</link>
			
			<pubDate>Tue, 03 Mar 2009 00:00:00 -0600</pubDate>
			
			
			<guid>http://adify.com/smartmoney-is-smart-how-cutting-ad-spaces-can-increase-revenue/</guid>
		</item>
		
		<item>
			<title>SixApart educates publishers on Adify’s new International Minimum Pricing feature</title>
			<link>http://adify.com/sixapart-educates-publishers-on-adify-s-new-international-minimum-pricing-feature/</link>
			
			<pubDate>Tue, 03 Mar 2009 00:00:00 -0600</pubDate>
			
			
			<guid>http://adify.com/sixapart-educates-publishers-on-adify-s-new-international-minimum-pricing-feature/</guid>
		</item>
		
		<item>
			<title>Announcing Release 4.0 of the Adify Platform</title>
			<link>http://adify.com/announcing-release-4-0-of-the-adify-platform/</link>
			
			<pubDate>Sat, 28 Feb 2009 00:00:00 -0600</pubDate>
			
			
			<guid>http://adify.com/announcing-release-4-0-of-the-adify-platform/</guid>
		</item>
		
		<item>
			<title>Don’t Take Sloppy Seconds. Understand What “Remnant” Really Means.</title>
			<link>http://adify.com/don-t-take-sloppy-seconds-understand-what-remnant-really-means/</link>
			
			<pubDate>Fri, 27 Feb 2009 00:00:00 -0600</pubDate>
			
			
			<guid>http://adify.com/don-t-take-sloppy-seconds-understand-what-remnant-really-means/</guid>
		</item>
		
		<item>
			<title>How Vertical Ad Networks Can Help Interactive Marketers</title>
			<link>http://adify.com/how-vertical-ad-networks-can-help-interactive-marketers/</link>
			
			<pubDate>Fri, 20 Feb 2009 00:00:00 -0600</pubDate>
			
			
			<guid>http://adify.com/how-vertical-ad-networks-can-help-interactive-marketers/</guid>
		</item>
		
		<item>
			<title>What is the Human Algorithm?</title>
			<link>http://adify.com/what-is-the-human-algorithm/</link>
			
			<pubDate>Fri, 20 Feb 2009 00:00:00 -0600</pubDate>
			
			
			<guid>http://adify.com/what-is-the-human-algorithm/</guid>
		</item>
		
		<item>
			<title>That Next-Gen Portal Is Closer Than You Think</title>
			<link>http://adify.com/that-next-gen-portal-is-closer-than-you-think/</link>
			
			<pubDate>Wed, 18 Feb 2009 00:00:00 -0600</pubDate>
			
			
			<guid>http://adify.com/that-next-gen-portal-is-closer-than-you-think/</guid>
		</item>
		
		<item>
			<title>ADOTAS Q&amp;A with Benjamin Christie of Gourmet Ads</title>
			<link>http://adify.com/adotas-q-a-with-benjamin-christie-of-gourmet-ads/</link>
			
			<pubDate>Wed, 18 Feb 2009 00:00:00 -0600</pubDate>
			
			
			<guid>http://adify.com/adotas-q-a-with-benjamin-christie-of-gourmet-ads/</guid>
		</item>
		
		<item>
			<title>Three Ways Publishers Can Win the Fight for Premium CPMs</title>
			<link>http://adify.com/three-ways-publishers-can-win-the-fight-for-premium-cpms/</link>
			
			<pubDate>Tue, 17 Feb 2009 00:00:00 -0600</pubDate>
			
			
			<guid>http://adify.com/three-ways-publishers-can-win-the-fight-for-premium-cpms/</guid>
		</item>
		
		<item>
			<title>Reflections on the iMedia Brand Summit</title>
			<link>http://adify.com/reflections-on-the-imedia-brand-summit/</link>
			
			<pubDate>Mon, 16 Feb 2009 00:00:00 -0600</pubDate>
			
			
			<guid>http://adify.com/reflections-on-the-imedia-brand-summit/</guid>
		</item>
		
		<item>
			<title>Sexiness and Desire</title>
			<link>http://adify.com/sexiness-and-desire/</link>
			
			<pubDate>Mon, 16 Feb 2009 00:00:00 -0600</pubDate>
			
			
			<guid>http://adify.com/sexiness-and-desire/</guid>
		</item>
		
		<item>
			<title>Making Content and Advertising Profit Online </title>
			<link>http://adify.com/making-content-and-advertising-profit-online/</link>
			
			<pubDate>Wed, 11 Feb 2009 00:00:00 -0600</pubDate>
			
			
			<guid>http://adify.com/making-content-and-advertising-profit-online/</guid>
		</item>
		
		<item>
			<title>6 Causes for Discrepancies Between Impressions and Click Counts -- And 3 Ways Adify Helps Manage Them</title>
			<link>http://adify.com/6-causes-for-discrepancies-between-impressions-and-click-counts-and-3-ways-adify-helps-manage-them/</link>
			
			<pubDate>Thu, 05 Feb 2009 00:00:00 -0600</pubDate>
			
			
			<guid>http://adify.com/6-causes-for-discrepancies-between-impressions-and-click-counts-and-3-ways-adify-helps-manage-them/</guid>
		</item>
		
		<item>
			<title>Are You Buying Premium, Trusted Inventory? Three Questions to Ask Before You Buy</title>
			<link>http://adify.com/are-you-buying-premium-trusted-inventory-three-questions-to-ask-before-you-buy/</link>
			
			<pubDate>Wed, 04 Feb 2009 00:00:00 -0600</pubDate>
			
			
			<guid>http://adify.com/are-you-buying-premium-trusted-inventory-three-questions-to-ask-before-you-buy/</guid>
		</item>
		
		<item>
			<title>Online Video Advertising – Are Virtual DVRs In Our Future?</title>
			<link>http://adify.com/online-video-advertising-are-virtual-dvrs-in-our-future/</link>
			
			<pubDate>Tue, 03 Feb 2009 00:00:00 -0600</pubDate>
			
			
			<guid>http://adify.com/online-video-advertising-are-virtual-dvrs-in-our-future/</guid>
		</item>
		
		<item>
			<title>Click Fraud and the Need for Transparency</title>
			<link>http://adify.com/click-fraud-and-the-need-for-transparency/</link>
			
			<pubDate>Wed, 28 Jan 2009 00:00:00 -0600</pubDate>
			
			
			<guid>http://adify.com/click-fraud-and-the-need-for-transparency/</guid>
		</item>
		
		<item>
			<title>Correction to MediaPost Article</title>
			<link>http://adify.com/correction-to-mediapost-article/</link>
			
			<pubDate>Thu, 08 Jan 2009 00:00:00 -0600</pubDate>
			
			
			<guid>http://adify.com/correction-to-mediapost-article/</guid>
		</item>
		
		<item>
			<title>Jupiter Research on Horizontal vs. Vertical Networks, Advertising Executive Needs</title>
			<link>http://adify.com/jupiter-research-on-horizontal-vs-vertical-networks-advertising-executive-needs/</link>
			
			<pubDate>Thu, 08 Jan 2009 00:00:00 -0600</pubDate>
			
			
			<guid>http://adify.com/jupiter-research-on-horizontal-vs-vertical-networks-advertising-executive-needs/</guid>
		</item>
		
		<item>
			<title>Second OPA Study Reaffirms Effectiveness of Buys on Original Content Sites</title>
			<link>http://adify.com/second-opa-study-reaffirms-effectiveness-of-buys-on-original-content-sites/</link>
			
			<pubDate>Thu, 08 Jan 2009 00:00:00 -0600</pubDate>
			
			
			<guid>http://adify.com/second-opa-study-reaffirms-effectiveness-of-buys-on-original-content-sites/</guid>
		</item>
		
		<item>
			<title>2009 Prediction: Growth of the Curation Economy</title>
			<link>http://adify.com/2009-prediction-growth-of-the-curation-economy/</link>
			
			<pubDate>Mon, 05 Jan 2009 00:00:00 -0600</pubDate>
			
			
			<guid>http://adify.com/2009-prediction-growth-of-the-curation-economy/</guid>
		</item>
		
		<item>
			<title>"Things I've Noticed" Blog Heightens Ad Review Power with Adify</title>
			<link>http://adify.com/things-i-ve-noticed-blog-heightens-ad-review-power-with-adify/</link>
			
			<pubDate>Mon, 22 Dec 2008 00:00:00 -0600</pubDate>
			
			
			<guid>http://adify.com/things-i-ve-noticed-blog-heightens-ad-review-power-with-adify/</guid>
		</item>
		
		<item>
			<title>Blogs Are Now Major Drivers of Purchase Intent</title>
			<link>http://adify.com/blogs-are-now-major-drivers-of-purchase-intent/</link>
			
			<pubDate>Mon, 22 Dec 2008 00:00:00 -0600</pubDate>
			
			
			<guid>http://adify.com/blogs-are-now-major-drivers-of-purchase-intent/</guid>
		</item>
		
		<item>
			<title>ADOTAS features 2009 predictions from Russ Fradin</title>
			<link>http://adify.com/adotas-features-2009-predictions-from-russ-fradin/</link>
			
			<pubDate>Tue, 16 Dec 2008 00:00:00 -0600</pubDate>
			
			
			<guid>http://adify.com/adotas-features-2009-predictions-from-russ-fradin/</guid>
		</item>
		
		<item>
			<title>Reuters + Politico: A New Model for the Newspapers</title>
			<link>http://adify.com/reuters-politico-a-new-model-for-the-newspapers/</link>
			
			<pubDate>Tue, 16 Dec 2008 00:00:00 -0600</pubDate>
			
			
			<guid>http://adify.com/reuters-politico-a-new-model-for-the-newspapers/</guid>
		</item>
		
		<item>
			<title>One Thing That Won't Change</title>
			<link>http://adify.com/one-thing-that-won-t-change/</link>
			
			<pubDate>Tue, 16 Dec 2008 00:00:00 -0600</pubDate>
			
			
			<guid>http://adify.com/one-thing-that-won-t-change/</guid>
		</item>
		
		<item>
			<title>Ouch!  Are Network Efficiencies Really a Double-Edged Sword?</title>
			<link>http://adify.com/ouch-are-network-efficiencies-really-a-double-edged-sword/</link>
			
			<pubDate>Mon, 15 Dec 2008 00:00:00 -0600</pubDate>
			
			
			<guid>http://adify.com/ouch-are-network-efficiencies-really-a-double-edged-sword/</guid>
		</item>
		
		<item>
			<title>Network Building at 40,000 feet</title>
			<link>http://adify.com/network-building-at-40-000-feet/</link>
			
			<pubDate>Thu, 11 Dec 2008 00:00:00 -0600</pubDate>
			
			
			<guid>http://adify.com/network-building-at-40-000-feet/</guid>
		</item>
		
		<item>
			<title>SustainLane Green Ad Network Doubles Audience</title>
			<link>http://adify.com/sustainlane-green-ad-network-doubles-audience/</link>
			
			<pubDate>Wed, 03 Dec 2008 00:00:00 -0600</pubDate>
			
			
			<guid>http://adify.com/sustainlane-green-ad-network-doubles-audience/</guid>
		</item>
		
		<item>
			<title>Keywords for the next evolution of the Web </title>
			<link>http://adify.com/keywords-for-the-next-evolution-of-the-web/</link>
			
			<pubDate>Mon, 01 Dec 2008 00:00:00 -0600</pubDate>
			
			
			<guid>http://adify.com/keywords-for-the-next-evolution-of-the-web/</guid>
		</item>
		
		<item>
			<title>Vertical Advertising Increases ROI</title>
			<link>http://adify.com/vertical-advertising-increases-roi/</link>
			
			<pubDate>Thu, 20 Nov 2008 00:00:00 -0600</pubDate>
			
			
			<guid>http://adify.com/vertical-advertising-increases-roi/</guid>
		</item>
		
		<item>
			<title>Going vertical as growth takes a dive</title>
			<link>http://adify.com/going-vertical-as-growth-takes-a-dive/</link>
			
			<pubDate>Wed, 19 Nov 2008 00:00:00 -0600</pubDate>
			
			
			<guid>http://adify.com/going-vertical-as-growth-takes-a-dive/</guid>
		</item>
		
		<item>
			<title>DriverTV launches ad network</title>
			<link>http://adify.com/drivertv-launches-ad-network/</link>
			
			<pubDate>Tue, 18 Nov 2008 00:00:00 -0600</pubDate>
			
			
			<guid>http://adify.com/drivertv-launches-ad-network/</guid>
		</item>
		
		<item>
			<title>Travel Channel Media launches FlightDeck</title>
			<link>http://adify.com/travel-channel-media-launches-flightdeck/</link>
			
			<pubDate>Mon, 17 Nov 2008 00:00:00 -0600</pubDate>
			
			
			<guid>http://adify.com/travel-channel-media-launches-flightdeck/</guid>
		</item>
		
		<item>
			<title>Adify Video Launch Described in Advertising Age</title>
			<link>http://adify.com/adify-video-launch-described-in-advertising-age/</link>
			
			<pubDate>Mon, 17 Nov 2008 00:00:00 -0600</pubDate>
			
			
			<guid>http://adify.com/adify-video-launch-described-in-advertising-age/</guid>
		</item>
		
		<item>
			<title>Introducing Behavioral Targeting Inventory Reports</title>
			<link>http://adify.com/introducing-behavioral-targeting-inventory-reports/</link>
			
			<pubDate>Thu, 13 Nov 2008 00:00:00 -0600</pubDate>
			
			
			<guid>http://adify.com/introducing-behavioral-targeting-inventory-reports/</guid>
		</item>
		
		<item>
			<title>Introducing User Permissions</title>
			<link>http://adify.com/introducing-user-permissions/</link>
			
			<pubDate>Wed, 12 Nov 2008 00:00:00 -0600</pubDate>
			
			
			<guid>http://adify.com/introducing-user-permissions/</guid>
		</item>
		
		<item>
			<title>Introducing Widget Share 1.0</title>
			<link>http://adify.com/introducing-widget-share-1/</link>
			
			<pubDate>Tue, 11 Nov 2008 00:00:00 -0600</pubDate>
			
			
			<guid>http://adify.com/introducing-widget-share-1/</guid>
		</item>
		
		<item>
			<title>Congratulations to Cyberhomes Real Estate Ad Network on their tremendous growth!</title>
			<link>http://adify.com/congratulations-to-cyberhomes-real-estate-ad-network-on-their-tremendous-growth/</link>
			
			<pubDate>Tue, 11 Nov 2008 00:00:00 -0600</pubDate>
			
			
			<guid>http://adify.com/congratulations-to-cyberhomes-real-estate-ad-network-on-their-tremendous-growth/</guid>
		</item>
		
		<item>
			<title>Adify's Release 3.3</title>
			<link>http://adify.com/adify-s-release-3/</link>
			
			<pubDate>Mon, 10 Nov 2008 00:00:00 -0600</pubDate>
			
			
			<guid>http://adify.com/adify-s-release-3/</guid>
		</item>
		
		<item>
			<title>Do you know where your brand is?</title>
			<link>http://adify.com/do-you-know-where-your-brand-is/</link>
			
			<pubDate>Wed, 05 Nov 2008 00:00:00 -0600</pubDate>
			
			
			<guid>http://adify.com/do-you-know-where-your-brand-is/</guid>
		</item>
		
		<item>
			<title>My vote for feel-good campaign of the election season</title>
			<link>http://adify.com/my-vote-for-feel-good-campaign-of-the-election-season/</link>
			
			<pubDate>Tue, 04 Nov 2008 00:00:00 -0600</pubDate>
			
			
			<guid>http://adify.com/my-vote-for-feel-good-campaign-of-the-election-season/</guid>
		</item>
		
		<item>
			<title>Adify, Cox and Prop 8</title>
			<link>http://adify.com/adify-cox-and-prop/</link>
			
			<pubDate>Mon, 03 Nov 2008 00:00:00 -0600</pubDate>
			
			
			<guid>http://adify.com/adify-cox-and-prop/</guid>
		</item>
		
		<item>
			<title>Caring.com Launches First Ad Network to Reach Family Caregivers</title>
			<link>http://adify.com/caring-com-launches-first-ad-network-to-reach-family-caregivers-2/</link>
			
			<pubDate>Wed, 29 Oct 2008 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/caring-com-launches-first-ad-network-to-reach-family-caregivers-2/</guid>
		</item>
		
		<item>
			<title>Publisher Q&amp;A: How much money can I earn?</title>
			<link>http://adify.com/publisher-q-a-how-much-money-can-i-earn/</link>
			
			<pubDate>Wed, 29 Oct 2008 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/publisher-q-a-how-much-money-can-i-earn/</guid>
		</item>
		
		<item>
			<title>Keeping it simple</title>
			<link>http://adify.com/keeping-it-simple/</link>
			
			<pubDate>Wed, 15 Oct 2008 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/keeping-it-simple/</guid>
		</item>
		
		<item>
			<title>Online Advertising Remains a Bright Spot in Advertising Downturn</title>
			<link>http://adify.com/online-advertising-remains-a-bright-spot-in-advertising-downturn/</link>
			
			<pubDate>Tue, 30 Sep 2008 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/online-advertising-remains-a-bright-spot-in-advertising-downturn/</guid>
		</item>
		
		<item>
			<title>Going Beyond the “Last Ad Model”</title>
			<link>http://adify.com/going-beyond-the-last-ad-model/</link>
			
			<pubDate>Tue, 23 Sep 2008 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/going-beyond-the-last-ad-model/</guid>
		</item>
		
		<item>
			<title>US Rich Media Spending Up 60% in 1H 2008; Overall Online Ad Spend Up 11%</title>
			<link>http://adify.com/us-rich-media-spending-up-60-in-1h-2008-overall-online-ad-spend-up-1/</link>
			
			<pubDate>Fri, 19 Sep 2008 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/us-rich-media-spending-up-60-in-1h-2008-overall-online-ad-spend-up-1/</guid>
		</item>
		
		<item>
			<title>Private Surfing with IE 8 and Google Chrome</title>
			<link>http://adify.com/private-surfing-with-ie-8-and-google-chrome/</link>
			
			<pubDate>Mon, 08 Sep 2008 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/private-surfing-with-ie-8-and-google-chrome/</guid>
		</item>
		
		<item>
			<title>Ad Serving for the Rest of Us</title>
			<link>http://adify.com/ad-serving-for-the-rest-of-us/</link>
			
			<pubDate>Wed, 27 Aug 2008 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/ad-serving-for-the-rest-of-us/</guid>
		</item>
		
		<item>
			<title>Bain IAB Digital Pricing Research Released</title>
			<link>http://adify.com/bain-iab-digital-pricing-research-released/</link>
			
			<pubDate>Thu, 14 Aug 2008 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/bain-iab-digital-pricing-research-released/</guid>
		</item>
		
		<item>
			<title>MOG Aggregates Music Passionistas</title>
			<link>http://adify.com/mog-aggregates-music-passionistas/</link>
			
			<pubDate>Wed, 13 Aug 2008 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/mog-aggregates-music-passionistas/</guid>
		</item>
		
		<item>
			<title>Ad networks for brand advertising</title>
			<link>http://adify.com/ad-networks-for-brand-advertising/</link>
			
			<pubDate>Fri, 25 Jul 2008 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/ad-networks-for-brand-advertising/</guid>
		</item>
		
		<item>
			<title>Google AdWords Sued over Low-Quality Inventory</title>
			<link>http://adify.com/google-adwords-sued-over-low-quality-inventory/</link>
			
			<pubDate>Mon, 21 Jul 2008 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/google-adwords-sued-over-low-quality-inventory/</guid>
		</item>
		
		<item>
			<title>Jupiter’s Prescription for Content Producer Success</title>
			<link>http://adify.com/jupiter-s-prescription-for-content-producer-success/</link>
			
			<pubDate>Tue, 08 Jul 2008 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/jupiter-s-prescription-for-content-producer-success/</guid>
		</item>
		
		<item>
			<title>Adify-powered Good Health Advertising debuts high in comScore rankings</title>
			<link>http://adify.com/adify-powered-good-health-advertising-debuts-high-in-comscore-rankings/</link>
			
			<pubDate>Mon, 07 Jul 2008 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/adify-powered-good-health-advertising-debuts-high-in-comscore-rankings/</guid>
		</item>
		
		<item>
			<title>A note from the author of Know Vertical...Adify's Jim Larrison</title>
			<link>http://adify.com/a-note-from-the-author-of-know-vertical-adify-s-jim-larrison/</link>
			
			<pubDate>Thu, 03 Jul 2008 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/a-note-from-the-author-of-know-vertical-adify-s-jim-larrison/</guid>
		</item>
		
		<item>
			<title>Adify Gives Publishers Predictive Insight Into Advertiser Campaigns’ Success</title>
			<link>http://adify.com/adify-gives-publishers-predictive-insight-into-advertiser-campaigns-success/</link>
			
			<pubDate>Tue, 24 Jun 2008 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/adify-gives-publishers-predictive-insight-into-advertiser-campaigns-success/</guid>
		</item>
		
		<item>
			<title>What Brand Advertisers can learn from the Presidential Hopefuls</title>
			<link>http://adify.com/what-brand-advertisers-can-learn-from-the-presidential-hopefuls/</link>
			
			<pubDate>Fri, 06 Jun 2008 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/what-brand-advertisers-can-learn-from-the-presidential-hopefuls/</guid>
		</item>
		
		<item>
			<title>Publishers' Bill of Rights</title>
			<link>http://adify.com/publishers-bill-of-rights/</link>
			
			<pubDate>Tue, 03 Jun 2008 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/publishers-bill-of-rights/</guid>
		</item>
		
		<item>
			<title>Advertisers' Bill of Rights</title>
			<link>http://adify.com/advertisers-bill-of-rights/</link>
			
			<pubDate>Tue, 03 Jun 2008 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/advertisers-bill-of-rights/</guid>
		</item>
		
		<item>
			<title>Online Marketing Budgets Holding Up in Economic Downturn</title>
			<link>http://adify.com/online-marketing-budgets-holding-up-in-economic-downturn/</link>
			
			<pubDate>Wed, 21 May 2008 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/online-marketing-budgets-holding-up-in-economic-downturn/</guid>
		</item>
		
		<item>
			<title>Despite Macroeconomic Slowdown, IAB Report Shows Continued Growth in Internet Advertising</title>
			<link>http://adify.com/despite-macroeconomic-slowdown-iab-report-shows-continued-growth-in-internet-advertising/</link>
			
			<pubDate>Mon, 19 May 2008 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/despite-macroeconomic-slowdown-iab-report-shows-continued-growth-in-internet-advertising/</guid>
		</item>
		
		<item>
			<title>Monetization with Adify &amp; Forbes</title>
			<link>http://adify.com/monetization-with-adify-forbes/</link>
			
			<pubDate>Mon, 19 May 2008 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/monetization-with-adify-forbes/</guid>
		</item>
		
		<item>
			<title>Adify joins Cox Enterprises</title>
			<link>http://adify.com/adify-joins-cox-enterprises/</link>
			
			<pubDate>Mon, 28 Apr 2008 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/adify-joins-cox-enterprises/</guid>
		</item>
		
		<item>
			<title>Lehman Research Looks to the Future of Online Advertising</title>
			<link>http://adify.com/lehman-research-looks-to-the-future-of-online-advertising/</link>
			
			<pubDate>Fri, 25 Apr 2008 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/lehman-research-looks-to-the-future-of-online-advertising/</guid>
		</item>
		
		<item>
			<title>Enough Already - Figure out the difference between performance and vertical ad networks</title>
			<link>http://adify.com/enough-already-figure-out-the-difference-between-performance-and-vertical-ad-networks/</link>
			
			<pubDate>Thu, 17 Apr 2008 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/enough-already-figure-out-the-difference-between-performance-and-vertical-ad-networks/</guid>
		</item>
		
		<item>
			<title>Ad Mark Tech - Adify will satify and gratify</title>
			<link>http://adify.com/ad-mark-tech-adify-will-satify-and-gratify/</link>
			
			<pubDate>Sun, 06 Apr 2008 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/ad-mark-tech-adify-will-satify-and-gratify/</guid>
		</item>
		
		<item>
			<title>Ride the net's long tail through tough times</title>
			<link>http://adify.com/ride-the-net-s-long-tail-through-tough-times/</link>
			
			<pubDate>Fri, 04 Apr 2008 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/ride-the-net-s-long-tail-through-tough-times/</guid>
		</item>
		
		<item>
			<title>Intra-network content syndication with Adify Widget Share</title>
			<link>http://adify.com/intra-network-content-syndication-with-adify-widget-share/</link>
			
			<pubDate>Mon, 24 Mar 2008 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/intra-network-content-syndication-with-adify-widget-share/</guid>
		</item>
		
		<item>
			<title>Comparing Apples to Oranges with Google AdSense CPM</title>
			<link>http://adify.com/comparing-apples-to-oranges-with-google-adsense-cpm/</link>
			
			<pubDate>Mon, 17 Mar 2008 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/comparing-apples-to-oranges-with-google-adsense-cpm/</guid>
		</item>
		
		<item>
			<title>The Long Tail Starts Wagging the Dog</title>
			<link>http://adify.com/the-long-tail-starts-wagging-the-dog/</link>
			
			<pubDate>Mon, 10 Mar 2008 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/the-long-tail-starts-wagging-the-dog/</guid>
		</item>
		
		<item>
			<title>Vertical Ad Networks and Ad Exchanges</title>
			<link>http://adify.com/vertical-ad-networks-and-ad-exchanges/</link>
			
			<pubDate>Mon, 10 Mar 2008 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/vertical-ad-networks-and-ad-exchanges/</guid>
		</item>
		
		<item>
			<title>Everything in its valued place</title>
			<link>http://adify.com/everything-in-its-valued-place/</link>
			
			<pubDate>Wed, 27 Feb 2008 00:00:00 -0600</pubDate>
			
			
			<guid>http://adify.com/everything-in-its-valued-place/</guid>
		</item>
		
		<item>
			<title>Einstein and Online Advertising Measurement</title>
			<link>http://adify.com/einstein-and-online-advertising-measurement/</link>
			
			<pubDate>Mon, 25 Feb 2008 00:00:00 -0600</pubDate>
			
			
			<guid>http://adify.com/einstein-and-online-advertising-measurement/</guid>
		</item>
		
		<item>
			<title>Piggyback on Superbowl Ads</title>
			<link>http://adify.com/piggyback-on-superbowl-ads/</link>
			
			<pubDate>Sun, 10 Feb 2008 00:00:00 -0600</pubDate>
			
			
			<guid>http://adify.com/piggyback-on-superbowl-ads/</guid>
		</item>
		
		<item>
			<title>Adify IS IAB Ad Measurement Audited and Certified by IM Services Group</title>
			<link>http://adify.com/adify-is-iab-ad-measurement-audited-and-certified-by-im-services-group/</link>
			
			<pubDate>Tue, 05 Feb 2008 00:00:00 -0600</pubDate>
			
			
			<guid>http://adify.com/adify-is-iab-ad-measurement-audited-and-certified-by-im-services-group/</guid>
		</item>
		
		<item>
			<title>Problems and Possibilities in 2008</title>
			<link>http://adify.com/problems-and-possibilities-in-200/</link>
			
			<pubDate>Tue, 15 Jan 2008 00:00:00 -0600</pubDate>
			
			
			<guid>http://adify.com/problems-and-possibilities-in-200/</guid>
		</item>
		
		<item>
			<title>A consumer's perspective - sports fan</title>
			<link>http://adify.com/a-consumer-s-perspective-sports-fan/</link>
			
			<pubDate>Tue, 18 Dec 2007 00:00:00 -0600</pubDate>
			
			
			<guid>http://adify.com/a-consumer-s-perspective-sports-fan/</guid>
		</item>
		
		<item>
			<title>Distinguishing unique premium ad networks and repackaged premium ad networks</title>
			<link>http://adify.com/distinguishing-unique-premium-ad-networks-and-repackaged-premium-ad-networks/</link>
			
			<pubDate>Thu, 15 Nov 2007 00:00:00 -0600</pubDate>
			
			
			<guid>http://adify.com/distinguishing-unique-premium-ad-networks-and-repackaged-premium-ad-networks/</guid>
		</item>
		
		<item>
			<title>Welcome to the world of premium ad networks</title>
			<link>http://adify.com/welcome-to-the-world-of-premium-ad-networks/</link>
			
			<pubDate>Thu, 15 Nov 2007 00:00:00 -0600</pubDate>
			
			
			<guid>http://adify.com/welcome-to-the-world-of-premium-ad-networks/</guid>
		</item>
		
		<item>
			<title>Are you ready to Adify?</title>
			<link>http://adify.com/november-4-200/</link>
			
			<pubDate>Sun, 04 Nov 2007 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/november-4-200/</guid>
		</item>
		
		<item>
			<title>The Ad Network is the Answer for Entrepreneurs and Media Companies</title>
			<link>http://adify.com/the-ad-network-is-the-answer-for-entrepreneurs-and-media-companies/</link>
			
			<pubDate>Wed, 19 Sep 2007 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/the-ad-network-is-the-answer-for-entrepreneurs-and-media-companies/</guid>
		</item>
		
		<item>
			<title>Media Planning Matters</title>
			<link>http://adify.com/media-planning-matters/</link>
			
			<pubDate>Mon, 27 Aug 2007 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/media-planning-matters/</guid>
		</item>
		
		<item>
			<title>Adify and Ad Servers</title>
			<link>http://adify.com/adify-and-ad-servers/</link>
			
			<pubDate>Fri, 10 Aug 2007 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/adify-and-ad-servers/</guid>
		</item>
		
		<item>
			<title>Why the world needs branded expert networks</title>
			<link>http://adify.com/why-the-world-needs-branded-expert-networks/</link>
			
			<pubDate>Fri, 03 Aug 2007 00:00:00 -0500</pubDate>
			
			
			<guid>http://adify.com/why-the-world-needs-branded-expert-networks/</guid>
		</item>
		
		<item>
			<title>Blog Posts by Author</title>
			<link>http://adify.com/blog-posts-by-author/</link>
			
			<pubDate>Fri, 01 Jan 1960 00:00:00 -0600</pubDate>
			
			
			<guid>http://adify.com/blog-posts-by-author/</guid>
		</item>
		

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